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What is market penetration strategy

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Market Penetration Strategy: Definition & Pros and Cons

Market Penetration is a business growth strategy in which a company executes initiatives to expand the customer base for its products and services within a certain market space. Market penetration can be both a measurement, and a projection of how successful newcomer businesses have been, or will be, against the established competition.



Examples of Penetration Strategies Chroncom

Market penetration strategy takes advantage of low prices to increase product demand and increase market share. While the demand is increasing, the organization saves money on product creation costs due to the greater volume of production.



Examples of Penetration Strategies Chroncom

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